FashionHub Platform
A product discovery overhaul that doubled average order value.
A product discovery overhaul that doubled average order value.
A complete UX overhaul of FashionHub's product discovery experience — surfacing complementary items at every decision point to lift basket size without increasing ad spend.
FashionHub wanted to grow revenue from the customers they already had. The brief was to rethink product discovery so shoppers naturally found more to buy — lifting basket size without spending more to acquire traffic.
The catalogue was large but discovery was flat: shoppers landed on a product, bought it, and left. Complementary items were never surfaced at the right moment, so average order value stayed stubbornly low despite healthy traffic.
Discovery at every decision point
We reworked the browsing and product experience to surface complementary pieces exactly where decisions happen — from collection pages to cart. Smarter merchandising and styling cues doubled average order value with no extra ad spend.
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